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Play Their Way: Child First

8.0

Media Type:

Film

Brand

Agency

Country:

United Kingdom

Industry:

Recreation, Leisure, Sports

FCB London are delighted to be announced as part of the agency team for Play Their Way - a new Sport England and National Lottery funded initiative to transform the way children and young people are coached in sport and physical activity. Play Their Way, which is led by the Children’s Coaching Collaborative – a collective of like-minded organisations who want to create a nation of "child-first”"coaches - was launched last week at Peckham BMX Club in South London. The club has coached and supported over 2000 young people since opening in 2003, including Olympic silver medallist Kye Whyte.