Peta: Beware the Octocurse

10.0

Media Type:

Film Film

Brand

brand

Agency

agency

Country:

United Kingdom

Industry:

Public Interest, NGO

Animal rights charity PETA is using parody and dark humour to urge people to stop eating octopus and alert them to the serious issue of octopus farming in a campaign created by Grey London. Octopuses, largely considered to be the most intelligent of molluscs, and dubbed ‘Einsteins of the Sea’, are under threat from octopus farms. These cruel farms will cram the cephalopods into tiny tanks before they are killed in inhumane ways.

Credits

Advertising Agency:

Grey London, UK

Date:

October, 2022