Persil: The Autograph

10.0

Media Type:

TV TV

Brand

brand

Agency

agency

Country:

Spain

Industry:

House, Garden

Revealing a bold change in direction for its successful Dirt Is Good platform, the touching three-minute film starring Arsenal and England player Bukayo Saka follows the journey of a young Arsenal fan whose prized shirt, signed by Saka, falls victim to an unexpected villain – Persil's new washing capsules with first-time stain removal, which show no mercy in removing the precious autograph in a matter of minutes.

Credits

Advertising Agency:

LOLA MullenLowe, Madrid, Spain

Date:

March, 2024