People Like Us: Autocorrected Pay Gap

9.7

Media Type:

Online Online

Brand

brand

Agency

agency

Country:

United Kingdom

Industry:

Public Interest, NGO

Non-profit People Like Us, is highlighting autocorrect bias when it comes to names, often leading to misidentification and a sense of exclusion for individuals with diverse names. Their latest campaign taps into this insight to help correct the pay gap between ethnicities.

Credits

Advertising Agency:

Worth Your While

CEO:

Morten Ingemann

Creative Directors:

Tim Pashen, Lukas Lund

Co-Founders:

Darain Faraz, Sheeraz Gulsher

Date:

April, 2023