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People Like Us: Autocorrected Pay Gap
Media Type:
Online
Country:
Industry:
Non-profit People Like Us, is highlighting autocorrect bias when it comes to names, often leading to misidentification and a sense of exclusion for individuals with diverse names. Their latest campaign taps into this insight to help correct the pay gap between ethnicities.
Credits
Advertising Agency:
Worth Your WhileCEO:
Morten IngemannCreative Directors:
Tim Pashen, Lukas LundCo-Founders:
Darain Faraz, Sheeraz GulsherDate:
April, 2023More from People Like Us
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