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Panda Express: Beyond The Original Orange Chicken

10.0

Media Type:

Brand

Agency

Country:

USA

Industry:

Restaurant, Cafe

In a new campaign created by the world’s largest American Chinese dining concept Panda Express and independent creative and strategic advertising agency The Many, music is once again used to tell a one-of-a-kind product story, while also promoting the company’s larger goal of being a cultural bridge. “Time of the Season” by classic rock band The Zombies is reimagined into an English and Chinese original to celebrate a limited-time offering of a plant-based take on the brand’s iconic The Original Orange Chicken®, Beyond™ The Original Orange Chicken™.