Panasonic: Magic

9.0

Media Type:

TV TV

Brand

brand

Agency

agency

Country:

Brazil

Industry:

Electronics, Technology

At the start of 2024, focusing on its goal of becoming the most wanted brand in the Brazilian segment by 2030, Panasonic do Brasil interviewed 5 thousand consumers to perfect its target and strengthen its growth strategy.

Credits

Advertising Agensy:

Repense, Brazil

CEO:

Otavio Dias

Chief Creative Officer:

Aline Leucz

Creative Director:

Adriano Passos

Copywriting:

Aline Leucz, Ana Sousa

Art Direction:

Adriano Passos, Danilo Goncalves, Guilherme Andersen

Chief Client Officer:

Bianca Tenenberg

Client Lead:

Ana Peixoto

Planning Lead:

Felipe Santos

Chief Media Officer:

Denis D'Anela

Media Managers:

Juliana Chang, Lilian Di Stasi

Media Supervisor:

Dener Lages

Social Media:

Gus Rodrigues, Douglas Araujo

Offline Production Coordinator:

Leandro Sousa

Graphic Designer:

Gilmar Padrao

Photography:

Marcos Lopes

RTV:

Daniele Gomes

Video Production:

Malabar Filmes

Director:

Pedro Mahfuz

Assistant Director:

Victor Xavier

Executive Producers:

Albert Klinke and Simone Rosa

Cinematographer:

Joao Frohlich

Production Manager:

Gustavo Michelin

Art director:

Thiago Cusack

Editing:

Andre Tambucci

Post-Production and Compositing:

Quebra Mar Pos

Post-Production Supervisor:

Daniel Manguinha Rotatori

Color Grade:

Psycho

Stills and Digital Director:

Marcos Lopes

Executive Producer, Stills:

Camila Tanzi

Digital Assistant:

Vinicius Lami

Stills Assistant:

Marcos Alonso

Stills Assistant:

Rodolfo Goud

Costume:

Pedro Sales

Makeup:

Silvio Giorgio

Sound Editing:

Blend Audio

Musical Director:

Flavio Marchesin

Sound Designer:

Renan Corso

Voiceover:

Mariana Ximenes

Executive Producer:

Edu Bernardo

Mixing and Mastering:

Renan Corso , Flavio Marchesin

Publisher:

Universal Publishing MGB Brasil

Song:

Every Little Thing She Does Is Magic

Songwriter:

Gordon Matthew Sumner

Licensing:

Musica e Artes

Advertiser Team:

Caio Marques, Gabriela Prudencio, Jessica Raya de Oliveira, Dayane Cristina Julio, Fernanda de Aquino Pennacchi, Gisele Meira, Fernanda Boragini, Denis Shoji Chinmei, Wellington Gomes de Oliveira

Date:

September, 2024

Ad of the day

Ad of the Day | JPMorganChase: Make Momentum Happen 9.0 Ad of the Day | Hitachi: Action for a Sustainable Future 9.8 Ad of the Day | Spud: Farmer 9.0

Latest News

HAMLET Sign Rising Star Director Jasper de Maeseneer for Global Representation

Jul. 03, 2026

HAMLET Sign Rising Star Director Jasper de Maeseneer for Global Representation

International production company HAMLET have signed rising star director, and Gold You Director Award (YDA) winner, Jasper de Maeseneer to their roste

test

Sep. 10, 2024

test

VML has been awarded Global Network of the Year, Jung Von Matt Germany wins Global Agency of the Year and Omnicom is Holding Company of the Year