OUIGO: Snow Cam Takeover

9.0

Media Type:

Film Film

Brand

brand

Agency

agency

Country:

France

Industry:

Transport, Tourism

Until the end of March 2022, OUIGO, SNCF Voyageurs' low-cost offer, will regularly serve the Alps (Grenoble, Albertville, Moutiers, Aime-la-Plagne, Bourg-Saint-Maurice), with trains departing from the ile-de-France region starting at just 10 euros for adults. To announce this new offer, OUIGO is positioning itself somewhere unexpected with a new campaign from agency ROSA PARIS.

Credits

Advertising Agency:

Rosa Paris, France

Co-founders:

Jean-Patrick Chiquiar, Gilles Fichteberg, Jean-François Sacco

ECDs:

Gilles Fichteberg, Jean-François Sacco

Creative Directors:

Julien Saurin, Nicolas Gadesaude

Copywriter:

Juliette Jaouen

Art Director:

Safa Boughida

Digital Copywriter:

Naim Souilem

Digital Art Director:

Robin Lassalle

Managing Director:

Delphine Drutel

Account Director:

Eric Hazout

Client Director:

Cassandre Geron

Account Manager:

Briac Mauny

Strategic Planner:

Basile Viault

Social Media Managers:

Leo Richard, Emma Allenet

Head of production:

Elodie Jonquille

TV production:

Phitsana Dieu

Director of Communication:

Lauren Weber-Staricky

Production Company:

DeGaulle

Director/Photographer:

Niels Trassoudaine

Producer:

Edouard Bonnet

Director of Production:

Philippe Devallez, Coline Maisel

Prodution Manager:

Attia Barrere Le Roy

Decoration:

Jerome Nicol, Pierre Bertet

MEDIA AGENCY:

Zenith

Date:

March, 2022