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Oreo: Oreo & Friends, the Dog

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Media Type:

Brand

Agency

Country:

United Arab Emirates

Industry:

Confectionery, Snacks

When OREO learned that ‘Oreo’ is the 6th most popular name for black-and-white-coloured pets, according to Rover.com, it was delighted – until it learned that a growing number of Oreos are being abandoned in Dubai, and knew it had to step in. Beginning on International Homeless Animals Day last month (August 20th), OREO is helping its furry namesakes in the United Arab Emirates (as well as their friends not named Oreo) to find a home. Together with agency Saatchi & Saatchi, OREO is on a mission to help get as many pets adopted as possible in partnership with two of the largest pet rescues in the region K9 Friends and Yanni Animal Welfare.