Orangina: Shake the Dispenser

10.0

Media Type:

Experiential Experiential

Brand

brand

Agency

agency

Country:

France

Industry:

Non-Alcoholic Drinks

The first dispenser you need to shake. At the beginning of December at La Defense and Lille Europe, passers-by were able to discover a surprising Orangina dispenser for 48 hours. With each coin, the can rolled forward then suddenly got stuck. Frustrated, the consumers soon understood that they needed to shake the dispenser to get their favorite beverage. Like a punching ball, the machine, surprisingly mobile, was shaken, and shoved. When the machine considered that the pulp was sufficiently mixed, the can was freed, to a round of applause and the new brand signature “Shake the world”.

Credits

Advertising Agency:

Buzzman, Paris, France

President / Executive Creative Director:

Georges Mohammed-Chérif

Creative Directors:

Tristan Daltro, Louis Audard

Head of Innovation:

François Phan

Integrated Producer:

Christelle Pereira

Head of Studio:

Jeremy Bouchet

Head of TV / Print Producers:

Vanessa Barbel, Emilie Lepot

TV Producer:

Benoit Crouet

Head of Social Media:

Julien Scaglione

Social Media Manager:

Lucas Cirillo

Executive Production:

Spoa Films

Executive Producer:

Guillemette Cornefert

Director:

Aurélien Journez

Design:

5.5 Design Studio

Date:

December, 2016