Orange: Relive the Race that Changed the History of Athletics

10.0

Media Type:

TV TV

Brand

brand

Agency

agency

Country:

France

Industry:

Professional Services

The Paris 2024 Paralympic Games are approaching, and although they are a major sporting event, they attract less attention than the Olympic Games. Less impressive, less performant, less spectacular prejudices about Paralympic sports are still numerous. So, to change the way people look at paralympic sports, Orange, a premium partner of the Paris 2024 Games, has launched a campaign to show that the greatest performances aren't always where you expect them to be, and to encourage as many people as possible to let themselves be carried away by sporting emotions whatever they may be.

Credits

Advertising Agency:

Publicis Conseil

CEO Publicis Groupe France:

Agathe Bousquet

CEO Publicis Conseil / CCO Publicis Groupe France:

Marco Venturelli

Creation Directors:

Romulus Petcan, Gabriel Gherca

Artistic Director:

Vincent Teffene

Copywriter:

Antonin Jacquot

Creative Strategy Lead:

Sarah Lemarié

Account Execustives:

Anne Dauve, Eric Guillod, Emilie Jeanneau, Elsa Azar, Lyne Abi Nader

Strategic Planning:

Théo Tiret, Sophie Caron

Production:

Prodigious

Head of Production:

Olivier Guillou

Sound Production:

Maxime Singer, Joel Tessonneau

Coordination:

Véronique Quémere, Valerie Chelle

Casting:

Xavier Pichot

Head of Postproduction:

Franck-Hervé Marc, Pierre-Arthur Goulet

Editing:

Pierre-Hadrien Bardeau, Nicolas Carbon

Calibration:

Lise Dorsemaine

Track Title:

Synthetic Burn

Compositors:

Markus Gleissner

Publishers:

Ed.Berlin Production Music, Universal Production Music GmbH

Date:

August, 2024