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On: Run For Each Other

4.9

Media Type:

Film

Brand

Agency

Country:

USA

Industry:

Recreation, Leisure, Sports

As the eighteenth edition of the World Athletics Championships in Eugene, Oregon, takes place this week, a new campaign by Swiss sportswear company, On, celebrates the transformative power of team spirit, shared values and fellowship - even for athletes who compete as individuals. The campaign is led by a 90 second film which captures the journey of mutual trust between eleven elite track runners and members of acclaimed professional running club On Athletics Club (OAC), ahead of their solo races at the 2022 World Athletics Championships. At is heart the campaign is based on the insight that “no matter how good a runner you are, you will always be better with a team”