Olympics 2016 on the BBC: The Greatest Show on Earth

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Media Type:

TV TV

Brand

brand

Agency

agency

Country:

United Kingdom

Industry:

Recreation, Leisure, Sports

RKCR/Y&R is launching this year’s campaign for the BBC’s coverage of the Rio 2016 Olympic Games in August. The campaign aims to excite, inform and inspire ahead of this year’s spectacle and is coupled with the BBC’s unrivalled editorial, multi-platform offering in the build-up and throughout the games.

Credits

Advertising Agency:

RKCR/Y&R, London, UK

Creative Directors:

Jon Saunders, Mark Roalfe

Art Director:

Psembi Kinstan

Copywriter:

Alice Burton

Account Director:

Max Bennett

Agency Producers:

Hatty Middleton, Keeley Pratt

Executive Producer:

Ryan Goodwin-Smith

Director/ Production Company:

Niklas Rissler, Derek Picken/ Passion Pictures

Production Manager:

Suzanne Forward

Producer:

Jen Coatsworth

Executive Producer:

Ryan Goodwin-Smith

Head of CG:

Jason Nicholas

VFX Supervisor:

Neil Riley

Music Supervision:

Native Music

Sound Design:

Chris Turner/ Jungle

Date:

July, 2016