NYX Professional Makeup: The True ID Card

8.0

Media Type:

TV TV

Brand

brand

Agency

agency

Country:

France

Industry:

Health, Beauty

Some people still see make-up as a way to camouflage, to pretend to be someone else, to put on a mask. Something superficial. But for a majority of the Gen Z, make-up is all about reflecting their true-selves. They don’t wear makeup to hide, but to reveal. They don’t wear make-up for others, but for themselves. They don’t wear make-up to change, but to stay true to who they are.

Credits

Advertising Agency:

Buzzman, Paris, France

President and Executive Creative Director:

Georges Mohammed-Chérif

Managing Director:

Julien Levilain

Art Director:

Margaux Hontang

Copywriter:

Melvin Berrehouc

Junior Art Director:

Camille Barudoni

Junior Copywriter:

Chloe Ducrocq

Associate Director:

Julien Liberge

New Business:

Ava Seguela

Account Director:

Alice Lemmet

Head of Strategic Planning:

Clément Scherrer

Strategic Planning:

Alexandre Honore

Account Manager:

Barbara Georget

Head of Social Media:

Pierre Guengant

Social Media Consultants:

Juliette Batte, Elisabeth Royo, Justine Clerge

Head of PR & Communication:

Paul Renaudineau

PR & Communication Manager:

Marie Smid

Head of Production:

Vanessa Barbel

Producer:

Morgane Gaspar

Producer:

Assya Mediouni

Producer:

Chiara Prol

Production:

Big Productions

Director:

Charlotte Abramow

Producer:

Arthur Catton

Sound Production:

THE

Music Composer:

Julien Neufond

Photographer:

Charlotte Abramow

Date:

December, 2023