Nutella: Nutella Unica
Media Type:
Design
Could Nutella be even more unique?
We think so.
We think Nutella can be as special and expressive as every single one of its customers.
So was born Nutella Unica, the first limited edition made by seven million different jars: dozens of patterns, thousands of color combination, one special algorithm.
Credits
Advertising Agency:
Ogilvy & Mather ItalyChief Creative Officer:
Paolo LabichinoChief Creative Officer:
Giuseppe MastromatteoGroup Head of Digital & Business Development:
Michael BergerClient Creative Director:
Lavinia FranciaSenior Art Director:
Andrea GuzzettiAccount Director:
Simone ZanelliProject Leader Ferrero:
Serena LombardoPrinting and Software Technology:
HPDate:
June, 2017
Ad of the day
Ad of the Day | JPMorganChase: Make Momentum Happen
9.0
Ad of the Day | Hitachi: Action for a Sustainable Future
9.8
Ad of the Day | Spud: Farmer
9.0
Latest News
Jul. 03, 2026
HAMLET Sign Rising Star Director Jasper de Maeseneer for Global Representation
International production company HAMLET have signed rising star director, and Gold You Director Award (YDA) winner, Jasper de Maeseneer to their roste
Sep. 10, 2024
test
VML has been awarded Global Network of the Year, Jung Von Matt Germany wins Global Agency of the Year and Omnicom is Holding Company of the Year