NSPCC: Share Aware

10.0

Media Type:

TV TV

Brand

brand

Agency

agency

Country:

United Kingdom

Industry:

Public Interest, NGO

The ad responds to parents’ concerns that while they can equip their children to cope with real world dangers, they have little control over what their children access the internet via their personal tablets and smartphones, and a feeling that it’s impossible to keep up as new apps appear so quickly.

Credits

Advertising Agency:

Leo Burnett London, UK

Chielf Creative Officer:

Chaka Sobhani

Executive Creative Directors:

Beri Cheetham, Charlie Martin

Creative Team:

Alex Moore, Lewis Beaton

Client Service Director:

Sarah-Jayne Ljungstrom

Account Director:

Jessica Lyons

Planning Director:

Frances Gibbs

Planner:

Catherine Owen

Agency Producer:

Serena Schellenberg

Director:

Yves Geleyn

Production Company:

Hornet

Executive Producer:

Hana Shimizu

Head of Production:

Greg Bedard

Supervising Technical Director:

Sang Jin Bae

Producer:

Mike Sullo, Cathy Kwan

Development Producer:

Kristin Labriola

Editor:

Stephanie Andreou

Storyboard Artists:

Natalie Labarre, Mark Pecoraro

Designer:

Anna Bron

Lead 2D Animator:

Nivedita Sekar

2D Animators:

Angela DeVito, Nicole LaCroix

Compositor:

Xiao Xiao Tang

Sound:

Nick Angell/ Angell Sound

VO Artist:

Catherine Tate

Media planning and buying:

OMD

Date:

May, 2017