Noosa Yoghurt: Flavour From Down Under

8.0

Media Type:

TV TV

Brand

brand

Agency

agency

Country:

USA

Industry:

Food

Have you ever seen a spot that’s upside down? Chances are you haven’t. For its newest campaign, Flavour From Down Under, that’s exactly what noosa yoghurt is doing. For the first time, the brand is truly leaning into its Aussie roots - embracing a double entendre that speaks to its origins and the fruit compoté at the bottom of each tub.

Credits

Advertising Agency:

BSSP, USA

Creative Chairman:

John Butler

Executive Creative Director:

Sinan Dagli

Creative Director:

Jimmie Blount

Associate Creative Director, Copywriter:

Justin Cannon

Senior Art Director:

Lauren Byers

Senior Copywriter:

Julia Waicberg

Senior Integrated Producer:

Tess Rockers

Head of Strategy:

Jake Bayham

Strategy Director:

Amanda Mobley

Group Account Director:

Maura Mattoon

Account Director:

Shannon Stucke

Account Supervisor:

Gill Lau

Project Manager:

Kelsey Oium

Senior Business Affairs Manager:

Krista Horn

Production Company:

Hobby Films

Director:

Amy Alias

Executive Producer:

John Gerard

DP:

Barry Parrell

Production Designer:

Zazu Myers

Edit:

Cut + Run

Editor:

Jay Nelson

Head of Production:

Kristen Jenkins

Executive Producer:

Brian Stanley

VFX/Finishing:

Jogger

Lead Compositor:

Jan Cilliers

Head of Production:

Diana Cheng

Sound Engineer:

Dusty Albertz

Date:

January, 2024