Previous Case
New Zealand AIDS Foundation / Durex: Better Safe Than Syphy, 3
Next Case
New Zealand AIDS Foundation / Durex: Better Safe Than Syphy, 1
New Zealand AIDS Foundation / Durex: Better Safe Than Syphy, 2
Media Type:
Print
Brand
Agency
Country:
Industry:
“Syphilis? That’s something from hundreds of years ago, right?” That’s the reaction you generally get when you talk to people about New Zealand’s very real, and very 21st century problem with this archaic STI. However, syphilis has become such a problem in this country, that it’s now at its highest levels ever. In fact, in just the last few years, reported cases have increased 560%. We set out to tackle syphilis and put it back where it belongs; in the dark ages. The campaign aims to spread awareness through a clash of eras. Modern hook-up locations, like bars, clubs and toilets are juxtaposed with a character out of time – someone in 16th century garb, looking to proposition you, using modern pick-up lines turned Shakespearean. It’s a safe sex campaign for the ages.
Credits
Advertising Agency:
FCB New ZealandChief Creative Officer:
Tony ClewettSenior Art Director:
Melina FiolitakisSenior Copywriter:
David ShirleyPhotographer:
Ross BrownRetoucher:
Jason KingDesigner:
Josh O'Neill, David Reid, Kevin GradySenior Mac Op:
Scott KellyProducers:
Pip Mayne, Jess TurneyCreative Services Director:
Jenni DoubledayDate:
December, 2019
Ad of the day
Ad of the Day | JPMorganChase: Make Momentum Happen
9.0
Ad of the Day | Hitachi: Action for a Sustainable Future
9.8
Ad of the Day | Spud: Farmer
9.0
Latest News
Jul. 03, 2026
HAMLET Sign Rising Star Director Jasper de Maeseneer for Global Representation
International production company HAMLET have signed rising star director, and Gold You Director Award (YDA) winner, Jasper de Maeseneer to their roste
Sep. 10, 2024
test
VML has been awarded Global Network of the Year, Jung Von Matt Germany wins Global Agency of the Year and Omnicom is Holding Company of the Year