Previous Case Swanson Health: You Be Well, Now Next Case On Running: The Heart to Race

New York Blood Center Enterprises: Good Karma

9.0

Media Type:

Brand

Agency

Country:

USA

Industry:

Public Interest, NGO

Miami-based advertising agency Markham Yard is launching "Good Karma by the Pint," an unorthodox new campaign to inspire people to donate blood on behalf of New York Blood Center Enterprises (NYBCe), a community nonprofit blood bank based in New York with donor centers in eight states.