New Balance: Eye of the Storm
Media Type:
Film
Brand
Agency
Country:
Industry:
Tuff director Joe Mischo unveils a new spec spot for New Balance about the whirlwind of chaos a “storm” can bring. Rich, 16mm film-grained imagery weaves through poetic beats of a tornado’s imminent journey from raw, untethered violence to clarity, if only for a moment. At the center of the ad is a basketball player, or indeed the “storm,” we all are watching brew. The net billows and a distant roll of thunder cracks as the player laces up his TWO WXY v2, the New Balance sneaker built for positionless play with technologies taken from the most innovative running models for sudden accelerations, quick stops, pivots, and high impact landings of the basketball court.
Credits
Production Company:
Tuff ContenderWritten & Directed:
Joe MischoExecutive Producers:
DJay Brawner, Max RoseProducer:
Joe MischoCinematographer:
Nick MatthewsEditor & Sound Design:
Joe MischoColor:
Nick MatthewsSound Mix:
Jack SoboDate:
September, 2022More from New Balance
New Balance: No Half Measures
9.5
New Balance: #BeTheException
9.0
New Balance: Callum Hawkins
8.5
New Balance: The moment you think you’ve made it, you’re finished
9.0
New Balance: #MyFutureSelf, Dear 677
10.0
New Balance Canada: We're not in Canada anymore
0.0
New Balance: Baby vs. Dale Steyn
0.0
Ad of the day
Ad of the Day | JPMorganChase: Make Momentum Happen
9.0
Ad of the Day | Hitachi: Action for a Sustainable Future
9.8
Ad of the Day | Spud: Farmer
9.0
Latest News
Jul. 03, 2026
HAMLET Sign Rising Star Director Jasper de Maeseneer for Global Representation
International production company HAMLET have signed rising star director, and Gold You Director Award (YDA) winner, Jasper de Maeseneer to their roste
Sep. 10, 2024
test
VML has been awarded Global Network of the Year, Jung Von Matt Germany wins Global Agency of the Year and Omnicom is Holding Company of the Year