Nescafé: The Hello Bench

9.7

Media Type:

Experiential Experiential

Brand

brand

Agency

agency

Country:

Italy

Industry:

Non-Alcoholic Drinks

Creating new relationships it’s harder than you think, even when you are in the midst of hundreds of thousands of people. To do so, you need a spark, a new opportunity and, of course, a red mug. That's exactly what we did with The Nescafé Hello Bench during the Salone del Mobile in Milan: a bench that gets shorter when two people sit on it. Two sensors activate the bench and let two strangers get closer: an unexpected way to break the ice and start a conversation/connection. Once again, new connections are born with Nescafé.

Credits

Advertising Agency:

Publicis, Milan, Italy

Date:

April, 2017