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Nascar: Zuri

10.0

Media Type:

Brand

Agency

Country:

USA

Industry:

Recreation, Leisure, Sports

NASCAR wraps up its 75th-anniversary celebration with the third and final chapter of its "Always Forward" campaign, bringing a heart-warming conclusion to the film trilogy that explores the sport’s past, present, and future. Co-created with its long-time agency partner 77 Ventures Creative, “Zuri” is the story of a young girl who is “just” a fan today but has big dreams of becoming a NASCAR superstar of tomorrow. The 30-second spot debuted on TV this past weekend during the NASCAR Cup Series regular-season finale at Daytona International Speedway. Brimming with emotion and excitement, the film captures both the magical feeling of childhood dreams and the high-octane thrill of the racetrack.