Myprotein: Whey Forward, Animal-Free Power-Full

10.0

Media Type:

Online Online

Brand

brand

Agency

agency

Country:

USA

Industry:

Health, Beauty

Myprotein, the world’s largest online consumer sports nutrition brand, hired indie creative agency Troup to develop an awareness campaign to introduce active Gen Zers in the U.S. to Whey Forward: a ready-to-mix product that easily dissolves into liquids with the taste and texture of traditional dairy.

Credits

Advertising Agency:

Troup

Chief Creative Officer:

Matt Dimmer

Chief Design Officer:

David Whaite

Executive Creative Director:

Chris Sadlier

EVP & Managing Director:

Pallav Tamaskar

Associate Brand Manager:

Ian Roden

Head of Innovation & Brand Partnerships:

Gregory Pressoir

Senior Category Manager:

Alex Whitfield

Animation:

Panic Studio

Editorial & Sound:

What's For Lunch Media

Date:

September, 2022