Muscle Milk: For Women With Muscles

9.0

Media Type:

Film Film

Brand

brand

Agency

agency

Country:

USA

Industry:

Non-Alcoholic Drinks

Muscle Milk targets women in this spot which shows women of all shapes and sizes and fitness levels-- from incredibly fit, to just getting started- enjoying the benefits of exercise and strength training. And Muscle Milk. It is indeed the first women-targeted campaign from the brand. And while it does star U.S Women’s National Soccer star, Julie Johnston, the majority of women in here are regular people. Office workers chained to the desks, moms with newborns, stay at home moms working out in the basement with their toddlers, Venice Beach singles in yoga pants. Women who have never exercised before.

Credits

Advertising Agency:

Mekanism, New York, USA

Founder / Executive Creative Director:

Tommy Means

Director of Creative:

Tom Lyons

Associate Creative Director:

Joe Beutel

Art Director:

Sean Grimes

Managing Director:

Michael Zlatoper

Director of Brand Management:

Anna Boyarsky

Senior Brand Manager:

Luke Welch

Brand Manager:

Sarah Holden

Head of Planning, West:

Jeremy Daly

Head of Production:

Kati Haberstock

Director of Production Operations:

Frank Lewis

Senior Producer:

Jess Murray

Producer:

Megan Ubovich

Production Company:

PLASENTA

Director:

Dave Laden

Executive Producer:

Caleb Dewart

Line Producer:

Ahnee Boyce

Editorial:

Park Pictures

Editor:

Lucas Spaulding

Asst Editor:

Brian Meagher

Producer:

Yole Barra

Finish / Color / Graphics:

358

Creative Director:

Jay Bandlish

Head of 2D:

Randy McEntee

Color:

Greg Reese

Executive Producer:

Krystina Wilson

Music:

Travis & Maude

Creative Director:

David Wittman

Date:

January, 2017