Movenpick Ice Cream: Cookie Dough

10.0

Media Type:

TV TV

Brand

brand

Agency

agency

Country:

Switzerland

Industry:

Confectionery, Snacks

Ice cream advertising with a twist: in a new campaign to reposition the brand, lovers of Mövenpick ice cream melt away. Surrounded by the beauty of the Swiss Alps, lovers of Mövenpick’s signature ice-cream flavours dance fluidly melting away like ice cream on your tongue. Perfectly capturing the campaign’s motto: "Melt away."

Credits

Advertising Agency:

Serviceplan Suisse

CEO:

Pam Hugli

Chief Creative Officer:

Raul Serrat

Chief Strategy Officer:

Peter Schafer

Executive Creative Directors:

Micha Seger, Marcin Baba

Art Direction:

Philipp Intlekofer, Nadja Tandler

Copywriter:

Peter Liptak

Consulting:

Laura Schlittler, Sylvia Kohler, Caroline Ronzani

Production:

Carmen Aebischer

Realisation:

Barbara Hane, Victor Borel

Executive Producers:

Torsten Gerst, Jennifer Schulz

Managing Partner:

Pascal Frohli

Consulting:

Thomas Koller, Beat Graf, Moira Fernandez

Production House:

Goodhouse Film/ Johannes Schmidt

Director and Photographer:

Emma Tempest

Social Media:

TYMA Film/ Yannis Petrone

CMO, Group Head of Marketing Froneri:

Bernard Tual

Group Marketing Manager:

Alicia Munday

EO Froneri Switzerland:

Reto Lüchinger

Head of Marketing Froneri Switzerland:

Lisa Possiel

International Senior Brand Manager Mövenpick:

Markus King

Date:

April, 2023

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