Morrisons: Pay Less with More Card

10.0

Media Type:

TV TV

Brand

brand

Agency

agency

Country:

United Kingdom

Industry:

Retail Services

Morrisons is celebrating and reinforcing its commitment to its ‘More Card’ loyalty scheme with the launch of a new brand platform and integrated, multi-platform campaign. Created by Leo Burnett, ‘Pay Less with More Card’ is designed to increase sign-ups and regular use of the ‘More Card’ by emphasising the significant savings customers can enjoy through its exclusive, significantly lower prices.

Credits

Advertising Agensy:

Leo Burnett London, UK

CCO:

Mark Elwood

Executive Creative Director:

James Millers, Andrew Long

Creative Director:

Kimberley Gill

Copywriter:

Conrad Swanston

Art Director:

Alex Bingham

Agency Producer:

Lou Pegg

Creative Director Of Design:

Dave Allen

Designer:

Harry Ingrams

Head Of Planning:

Joe Beveridge

Planning Director:

Rebecca Field

Business Lead:

Sophie Garrett

Account Director:

Matt Paul

Senior Account Manager:

Carys Parry

Account Executive:

Meyaa Nelson

Media Buying Agency:

Wavemaker Uk

Media Planner:

Richard Bartlett

Media Business Lead:

Dan Jannings

Media Account Director:

Laura-Louise Cooper

Production Company:

Arts and Sciences

Director:

Craig Ainsley

Editor:

Tim Hardy/ Stitch

Producer:

Joshua Smith

Post-Production Company:

Black Kite Studios

Audio Postproduction Company:

Sine Audio

Sound Designer:

Phil Bolland

Date:

September, 2024

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