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Midas: Don’t Put Up With B.S.

9.0

Media Type:

Brand

Agency

Country:

USA

Industry:

Automotive

The old trope of a woman (or a man) staring confusedly while an auto mechanic explains a car issue is the inspiration behind a new campaign for Midas - "Don’t Put Up With B.S." (Bad Service). The new work from creative agency BarkleyOKRP addresses auto care pain points with data, humor and a commitment to incite real change in the auto care industry.