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Michelin: On The Road and Beyond
Media Type:
TV
Brand
Agency
Country:
Industry:
While the first phase of the campaign celebrated movement and showcased Michelin’s wealth of products and services, the second phase takes us further, to the heart of the Group’s unique expertise in the science of materials and their assembly.
Credits
Advertising Agency:
BETC Paris, FranceAgency Managers:
Guillaume Espinet, Marion Gondeau, Alice Takagi, Guewel Essioux, Julie LitosChief Creative Officer:
Remi BabinetExecutive Creative Director:
Jérôme GalinhaArt Director:
Rayhaan KhodabuxCopywriter:
Antoine GauquelinAssistant Art Director:
Corinne ChamounStrategic Planner:
Mattia BellomoCreative Resources Coordinator:
Celia Chiarotto DafiTV Producer:
David GreenProduction Company:
David GreenDirector:
Henry ScholfieldDOP:
Rob HardyProducer:
Olivier DubocagePost Production:
The MillDate:
May, 2024
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