Meuhedet Health Fund: The Longer You Wait

9.0

Media Type:

Print Print

Brand

brand

Agency

agency

Country:

Israel

Industry:

Public Interest, NGO

Meuhedet is one of Israel's leading Health Funds. Unlike its competitors however, Meuhedet will let you see a doctor faster than in any other Health Fund in the country. So to get people to switch funds, we came up with an ad campaign that emphasized the fact that medical problems left untended for long periods of time, tend to get worse.

Credits

Advertising Agency:

BBR Saatchi & Saatchi, Israel

CEO:

Yossi Lubaton

Chief Creative Officer:

Jonathan Lang

VP-Creative Director:

Idan Regev

Creative Director:

Kobi Cohen

Art Director:

Evgeniy Utkin

Copywriters:

Lior Shoam, Arnon Rotem

Photographer & Photoshop:

Yaniv Shachar

VP Client Services:

Maya Salomon

Account Supervisor:

Aviv Benzikri

Account Executive:

Shiran Rachamim

Creative Coordinator:

Eva Hasson

Traffic:

Ronit Doanis

Date:

January, 2017