Mercedes-Benz: The Encounter

10.0

Media Type:

Film Film

Brand

brand

Agency

agency

Country:

France

Industry:

Automotive

To showcase the technological innovation in Mercedes Me services, “The Encounter” tells the story of a group of children who are mysteriously fascinated by their neighbour’s Mercedes. Far from settling for an effective product demo, the commercial skilfully borrows from the codes of fantasy films from our childhood, with a plot revolving around the E Class Wagon.

Credits

Advertising Agency:

Proximity BBDO Paris, France

Chief Executive Officer:

Séverine Autret

Strategy:

Loic Mercier

Strategic Planning:

Nicolas Orsoni

Executive Creative Director :

Matthieu Elkaïm/ BBDO Paris

Executive Creative Director :

Julien Benmoussa/ Proximity

Creatives:

Clément Dantzer, Benoit Lagalle

Group Managers:

Paul Johanet, Charlotte Montrichard

Project Manager:

Sandra Sancho

Community Manager:

Christophe Werbrouck

Manager / Production Department:

Julien Sanson

Producer:

Stéphane Floch

Director:

Matthieu Mantovani

Post - Producer:

Martine Ferey

Editor:

Damien Dupoux

Motion Designer:

Jeremy Delhuvenne

Date:

January, 2017
#Children #Fascinated #Funny #Innovation