Maybelline: Ma'am

6.7

Media Type:

TV TV

Brand

brand

Agency

agency

Country:

USA

Industry:

Health, Beauty

World War Seven’s Lizzy Born directs Maybelline’s latest campaign for its Instant Eraser Treatment Makeup, starring their new spokesperson, Mindy Kaling. The bold and funny film "Ma’am" promotes the beauty brand’s product with a wry sense of humor and, quite notably, is the venerable brand’s first-ever comedic campaign.

Credits

Advertising Agency:

Gothem NY, USA

Production Company:

World War Seven

Director:

Lizzy Born

EP:

Sloane Skala, Josh Ferrazzano

Producer:

Jonathan Dawes

PM:

Dannikke Walkker

Date:

February, 2024