Maxi-Peel: The Beautiful Truth

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Media Type:

Online Online

Brand

brand

Agency

agency

Country:

Philippines

Industry:

Health, Beauty

The Beautiful Truth is a campaign by Maxi-Peel, the Philippines’ number 1 exfoliant solution brand. It follows the journey of a real-life ordinary girl named Jeff Serrano who is having a hard time achieving her dreams of stardom due to a pimple outbreak she cannot seem to shake off.

Credits

Advertising Agency:

Publicis JimenezBasic

Executive Creative Director:

Brandie Tan, Trixie Diyco

Managing Director:

Tats Cruz

Creative Director:

Bia Fernandez-Famularcano

Associate Creative Director:

Marielle Nones

Copywriters:

Ken Barcelona, Bia Fernandez-Famularcan

Art Directors:

Jan Lisondra, Jeff Thomas

Strategic Planning Director:

Cara Sot

Strategic Planner:

Jessa Bartolabac

Account Director:

Kit Galang

Production Company:

GoMotion

Producers:

Just Add Water

Date:

November, 2016
#Beuty