Marukome instant miso soup: Definition of Japanese Kawaii

10.0

Brand

Country:

Credits

Advertising Agency:

Dentsu, Japan

Creative Directors:

Yusuke Sato, Nao Hirano

Copywriter:

Yusuke Sato

Art Director:

Nao Hirano

Directors:

Sojiro Kamatani, Eri Sawatari

DOP:

Senzo Ueno

Lighting Director:

Chie Nagao

Art:

Chihiro Matsumoto

Stylist:

Yasuhiro Takehisa

Sep. 15, 2026

test embargo

Aug. 29, 2026

The storage boxes are filled with everything from toys to clothes, vintage records