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Marca Peru: Intercambiados

0.0

Media Type:

Film

Brand

Agency

Country:

Peru

Industry:

Transport, Tourism

Marca Peru’s “Intercambiados” is a new multi-part campaign that exchanges six Peruvians from different cultural backgrounds – three famous and three unknown (a top comedian and a local weaver, for example) – in order to show the power of putting yourself in another person’s shoes. As these individuals change places, they learn to understand and value one another’s points-of-view, in order to forge a more unified country and community.