Macy's: Old friends

10.0

Media Type:

TV TV

Brand

brand

Agency

agency

Country:

USA

Industry:

Retail Services

Like most of its brick-and-mortar brethren, Macy's has struggled to keep pace in the era of e-commerce, suffering sales slumps that have forced the iconic chain to shutter many of its stores. And the year-end gifting season, which traditionally has given retailers a boost, was a huge bust for Macy's in 2015.

Credits

Advertising Agency:

BBH New York, USA

Creative Chairman:

John Patroulis

Chief Creative Officer:

Ari Weiss

Copywriter/Creative Director:

Hemant Anant Jain

Creative Director:

Shannon McGlothin

Head of Content Production:

Kate Morrison

Executive Content Producer:

Abbie Noon

Head of Business Affairs:

Sean McGee

Global Chief Strategy Officer:

Sarah Watson

Group Strategy Director:

Samantha Cescau

Global Business Director:

Jill Cavanagh

Account Director:

Jennifer Sunberg

Production Company:

VICE

Director:

Noam Murro

DP:

Simon Duggan

Executive Producer:

Rick Jarjoura

Producer:

Charlotte Woodhead

Head of Production:

Shawn Lacy

Editing House:

Work Editorial

Executive Producer:

Erica Thompson

Producer:

Sari Resnick

Editor:

Stewart Reeves

Editor Assistant:

Adam Witten

Sound Design:

QUIVER

Sound Mixing:

Vizeum

Engineer:

Tom Jucarone

Music Company:

Woodwork Music

Composer:

Philip Kay

Music Producer:

Andy Oskwarek

VFX House:

MPC

Managing Director:

Justin Bruckman

Executive Producer:

Camila De Biaggi

Senior Producer:

Brendan Kahn

VFX Supervisor:

Ashley Bernes

2D Lead Artist:

Amanda Amalfi

3D Lead Artist:

Andrew Cohen

Colorist:

Mark Gethin

Date:

November, 2016