LUX: Change The Angle

10.0

Media Type:

Film Film

Brand

brand

Agency

agency

Country:

South Africa

Industry:

Health, Beauty

While the growing global popularity of professional and amateur female sports is something to celebrate, much of the media coverage of women athletes in competition still misses the mark, quite literally - focusing too often on female anatomy rather than sporting achievements, through invasive angles and excessive close up shots which can potentially devalue the empowerment that sports bring to participants.

Credits

Advertising Agency:

Wunderman Thompson, Singapore

Date:

April, 2023