Luminor: The Pouring of the Biggest Luck Ever

9.8

Media Type:

Online Online

Brand

brand

Agency

agency

Country:

Latvia

Industry:

Financial Services

The Pouring of Luck is an ancient tradition used to predict the future and bring luck to the next year. Dropping a spoonful of molten metal in cold water results in a small sculpture. Then, you can interpret the future in its shadow. 2020 was so unpredictable, that for seeing what 2021 will bring, Luminor bank poured the biggest luck ever. Because together we see our future better.

Credits

Advertising Agency:

Bechtle & Milzarajs, Riga, Latvia

Creative Directors:

Janis Milzarajs, Antonio Bechtle

Art Director:

Janis Milzarajs

Copywriter:

Antonio Bechtle

Dop / Editor:

Janis Jekabsons

Producer:

Amanda Strigele

Set Design:

Ilze Tigule

Date:

January, 2021