Luminor: The Pouring of the Biggest Luck Ever
Media Type:
Online
Brand
Agency
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Industry:
The Pouring of Luck is an ancient tradition used to predict the future and bring luck to the next year.
Dropping a spoonful of molten metal in cold water results in a small sculpture. Then, you can interpret the future in its shadow.
2020 was so unpredictable, that for seeing what 2021 will bring, Luminor bank poured the biggest luck ever. Because together we see our future better.
Credits
Advertising Agency:
Bechtle & Milzarajs, Riga, LatviaCreative Directors:
Janis Milzarajs, Antonio BechtleArt Director:
Janis MilzarajsCopywriter:
Antonio BechtleDop / Editor:
Janis JekabsonsProducer:
Amanda StrigeleSet Design:
Ilze TiguleDate:
January, 2021
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