Localiza: Xtraordinary Driving School

10.0

Media Type:

TV TV

Brand

brand

Country:

Brazil

Industry:

Professional Services

Latin America's largest car rental company, Localiza, has launched its Xtraordinary Driving School to empower people with intellectual disabilities to earn their driver’s licences. According to data from the Ministry of Infrastructure, Brazil has more than 74 million licensed drivers - but only two with Down’s syndrome. Despite the fact that there are no restrictions on people with intellectual disabilities driving, most either aren’t aware of this or have faced social and intellectual barriers growing up.

Credits

CMO:

Antônio Augusto

Brand Director:

Tatiana Rocha

Digital Marketing Director:

Juliana Valeriano

Creative Directors:

Dan Zecchinelli, Rodrigo Spotorno

Designers:

Átila Milanio, Matheus Carvalho

Copywriters:

Ildeu Filho, Dan Zecchinelli

Art Director:

Estevão Domingues

Project Management:

Rayssa Monteiro

Account Executives:

Camila Caldas, Vanessa Maraísa

Account Assistant:

Vitória Jéssica

Motion Designer:

Marco Oliveira

Planners:

Giovanna Bayara, Rui Tofani

Web Designer:

Cláudio Nascimento

Developer/Coder:

Braulio Mateus

Content:

Rejayne Nardy, Gabriela Sá, Lais Sousa, Rodrigo Sales

Online Media:

Bruno Henrique Teixeira, Elaine Neves, Gabriela Mansano

Advertising Managment:

Júlia Resende, Iane Sena

Trade Marketing:

Luana Akemi, Larissa Pedrozo, Vitor Zavatta

Creative Consultants:

Daniel Correa, Eduardo Marques, Manuel Rolim, Marcos Hosken, Ricardo Matos

Video Production Company:

Modernista Creative Producers

Director:

Gonzo Llorente

Executive Producers:

Marcelo Monteiro, Alexandre Lucas

Account Executives:

Iara Demartini, Nicole Bonnet

Creative Directors:

Andre Inacio, Alexandre Lucas

1st Assistant Director:

Raquel Reis

2nd Assistant Director:

Caio Alfieri

3rd Assistant Director:

Bruna Dutra

Director of Photography:

Leo Kawabe

Production Managment:

Pedro Gomes, Thais Girotto

Production Director:

Gilberto Pereira

Production:

Monica Silva, Antonio Marcos

Casting:

Alice Wolferson, Neto Avena

Art Direction:

Karla Salvoni

Objects Production:

Bruna Ramos

Fashion:

Cacau, Anuro

Make Up:

Laura La Laina

Make Up Assistant:

Camila Ahn

Set Production:

Clayton Dantas

Post Production and Finishing:

Augusto Medeiros

Finishing Assistant:

Gabriel Carneiro

Editing:

Daniel Prync

Color Grading:

Psycho N Look

Motion & VFX:

Fabio Meira

Project Manager:

Simone Ferreira

Audio Production:

Flavio Guerra, Leo Correia, Sílvia Niffinegger/ OITAVA

Photos:

Marcio Rodrigues, Marco Mendes/ Lumini Photografia

Technical Consultants:

Bruna Moreira, Carolina Mota, Dudu do Cavaco, Gabriel Leandro, Leonardo Gontijo, Miia Siqueira/ Instituto Mano Down

Visual Identity:

Ewerton Mokarzel, Arnaldo Bastos, Daniel Alencar, Felipe Luz, Rodrigo Valdevite, Lucas Machado, Julia Bergamo, Amanda Oliveira, Felipe Montagnoli, Gustavo Vasconcelos, Pedro Silva, Beatriz Zaidan, Gianlucca Segato, Thayna Alves, Hugo Pinheiro, Gabriel Porto

3D Illustrations:

XCave

Offline Media:

Rhayda Rufino/ Agência Sophí

Date:

May, 2023