Loaf: Loaf Like You Mean It

8.0

Media Type:

TV TV

Brand

brand

Agency

agency

Country:

United Kingdom

Industry:

House, Garden

Leading UK sofa, beds and furniture brand Loaf has launched a major new advertising campaign, positioning loafing as a desirable pursuit, and encouraging people to really take their loafing seriously.

Credits

Advertising Agency:

Isobel, London, UK

Executive Creative Director:

Rob Fletcher

Creative Directors:

Ben Stump, Simon Findlater

Producer:

Christine Harding

Senior Account Director:

Gemma Blake

Account Manager:

Fran Houlding

Managing Partner:

Jamie Williams

Executive Planning Director:

Steve Hastings

Media Agency:

Goodstuff

Production Company:

Crxss, Isobel

Directors:

Rob Fletcher, Ben Stump

Producers:

Christine Harding, Gemma Blake, John Cross

Photographer:

Kelvin Murray

Editor & Post-production:

Isobel

Edit:

Chan Spencer

Sound Studio:

Jungle

Sound Engineer:

Stuart Allen-Hynde

Client:

Loaf

Founder & CEO:

Charlie Marshall

Head of Creative:

Meg Mackintosh

Head of Marketing:

Caroline Stone

Photographic Art Director:

Shirin Arbee

Brand & Propositions Manager:

Lauren Friend

Date:

August, 2022