Lipton Hard Iced Tea: Pool Party

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Media Type:

TV TV

Brand

brand

Agency

agency

Country:

USA

Industry:

Non-Alcoholic Drinks

Obviously, the sky is blue. Obviously, dogs are cute. Obviously, you’re going to pull a "push" door. Obviously Lipton, America’s heritage tea brand, is the right choice for a hard iced tea. The campaign from independent Founders Agency makes the absurd obvious in a series of outlandish spots that set up the punchline that there’s nothing more obvious than Lipton Hard Iced Tea. From a boss riding a mechanical bull in the office, to a photo booth turned oil-painting session, to a pool and billiards party mix up, the deadpan comedy delivers a refreshing take on hard tea.

Credits

Advertising Agency:

Founders, NY, USA

CMO:

Andrew Walker

Brand Director:

Lisa Texido

Founder & Chief Operating Officer:

Tanya De Poli

Founder & Chief Creative Officer:

Checha Agost Carreño

Senior Copywriters:

Katie Reid, Kristin Mizushima

Senior Art Director:

Angel Cedeño

Lead Project Manager:

Maru Carbi

Head of Strategy:

Alma Berruecos

Head of Production:

Delfina Lamino

Director:

Robin Comisar

Production:

Imposter

Edit:

Cut + Run

Date:

May, 2023