Lexus: Lane Valet

9.6

Media Type:

TV TV

Brand

brand

Agency

agency

Country:

USA

Industry:

Automotive

Debuting on the first-ever Lexus LC and all-new LS, Lane Valet is a breakthrough innovation that every driver will appreciate. A visionary semiautonomous passing-lane-assistance technology, it promises to bring us one step closer to a day when vehicles don’t just react to the world around them, they improve it. Making highways safer, vehicles more efficient, and even other drivers – better.

Credits

Advertising Agency:

Team One, USA

Chief Creative Officer:

Chris Graves

Group Creative Director:

Craig Crawford

Creative Directors:

Jon Ruppel, Tyler Doupe

Associate Creative Director:

Brian Doyle

Executive Content Producer:

Bryan Cook

Associate Director of Multimedia:

Gina Grosso

Production:

Square Planet Media

Director:

Tim Damon

Executive Producer:

Kendra Wester

Date:

March, 2017