Lenovo: The New Nudes, Denmark

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Media Type:

Online Online

Brand

brand

Agency

agency

Country:

Sweden

Industry:

Electronics, Technology

There’s more nudity on the internet than ever before. At the same time, life online couldn’t be further away from reality. Rehearsed poses, retouching and filters enable us to show off our most flattering, not completely natural side. That’s why four Nordic influencers – Beatrice Reiman, Julia Sofia Aastrup, Martine Halvorsen and Benjamin Peltonen – were challenged to model during a croquis session, completely without filters. The aim is, based on the already established message #JustBeYou by Lenovo Yoga, to highlight internet culture with its nudity, retouching and filters.

Credits

Advertising Agency:

BBDO Nordics, Sweden

Date:

September, 2022