Lansforsakringar: Laika 13, Raised by Social Media

5.0

Media Type:

Online Online

Brand

brand

Agency

agency

Country:

Sweden

Industry:

Financial Services

One in five teenagers spend all their free time on social media. Despite clear connections to mental health problems, the time spent on the platforms continues to increase. But what happens if you spend 100% of your time on social media as child? A Swedish insurance company now launching Laika; the world's first AI teenager, who has been raised by social media. The purpose is to prevent mental ill-health among young people. Stendahls is the creative agency behind the idea.

Credits

Advertising Agency:

Stendahls, Goteborg, Sweden

Creative & PR Strategist:

Ylva Nestmark

Client Director:

Karin Hedberg

Project Manager:

Anna Lotto

PR Strategist:

Annie Lundgren

Copywriter:

Oscar Livh

Planner:

Karl Andersson

Creative Director:

Oscar Plasidius

Copywriter:

Michael Schultz

Art Director:

Josefin Fridlund

Film & Editing:

Jimmy Svensson, Viktor Ragnemar

PR:

Ida Nilsson

AI Strategy Lead:

Christofer Falkman

Digital Project manager:

Kaj Leissner

CTO:

Oscar Risberg

Digital Designer:

Oskar Schmidt

Developer:

Carolina Hagman

Marketing Officer:

Helena Isaksson

Digital Strategy:

Tobias Groth

Project Manager:

Karin Haglund

Digital Marketing:

Oliver Häggbom

Sustainable Manager:

Lisa Bragée

Date:

October, 2023