Kraft Heinz: Sauceograph Session

9.0

Media Type:

Film Film

Brand

brand

Agency

agency

Country:

USA

Industry:

Food

Ed Sheeran isn't just about hit singles and sold-out tours. The Grammy-winning artist had a dream to create the "ketchup of hot sauces"— spicy sauce you can put on just about anything, from burgers and eggs to burritos. That dream led him to team up with Kraft Heinz and launch his own hot sauce, Tingly Ted's. To generate awareness and make everyone know about this spicy news, Kraft Heinz's joined forces with David Madrid, Wonderland Comms and Uncovered for a one-of-a-kind experience, turning an ordinary autograph into one of the most amazing product demos.

Credits

Advertising Agency:

DAVID Madrid

Date:

August, 2024