Knack: Think In Colour

8.0

Media Type:

Online Online

Brand

brand

Agency

agency

Country:

Belgium

Industry:

Media

If you could visualise your thoughts, what would they look like? There’s a good chance you think of them as fluïd and colourful but what if they turned out to be rock solid and in black and white? Belgian news magazine Knack developed a tool that through a series of questions and exercises visualises the way your mind works.

Credits

Advertising Agency:

Mutant, Belgium

Creative Director:

Odin Saillé

Strategic Director:

Odin Saillé

Creation:

Roxane Schneider

Creation:

Pieter Claeys

Creatives:

Jonathan d’Oultremont, Matthew Lootens, Benjamin Van Synghel, Olivier Maquenne, Olaf Meuleman

Design Director:

Frank Schouwaerts

Client Director:

Innie Tran, Soraya Hellara

Client Manager:

Loes Daemen

Tool Development:

Studio Hyperdrive, Nocomputer

Animation:

Whojo

Sound:

Raygun

Vrije Universiteit Brussel:

Gina Rossi

Client:

Nele Baeyens, Bert Bultinck, Anne Nijst, Jeroen Van Raemdonck, Anne-Sophie Bailly, Camille Paly

Date:

February, 2022