KitKat: Have a

10.0

Media Type:

Outdoor Outdoor

Brand

brand

Agency

agency

Country:

United Kingdom

Industry:

Confectionery, Snacks

Wunderman Thompson UK has partnered with KitKat to demonstrate how iconic their tagline is, using only five letters to prove the enduring power of a consistent brand message. KitKat introduced their "Have a Break, Have a KitKat" tagline in 1957, and to this day it’s widely recognised all around the world.

Credits

Advertising Agency:

Wunderman Thompson UK

Global Chief Creative Officer:

Bas Korsten

Executive Creative Director:

Tom Drew

Senior Copywriter:

Kell Lunam-Cowan

Senior Art Director:

Chris Jones

Global Client Lead:

Inge Selawry

Business Director:

Sam Brooks

Date:

May, 2023