Previous Case
JD Williams: My Mum, Your Dad
Next Case
Autotrader: If You See a Car, Find it on Autotrader
Kinder: Can’t Pet a Dog? Pet a Kangaroo!
Media Type:
TV
Brand
Agency
Country:
Industry:
The Applaydu app brings Kinder Surprise Natoons exotic animal toys to life, and children can play with them, feed them and learn about their habits.
The campaign started with a teaser: we put containers for transporting wild animals in the city, from where people could hear animal sounds. During the reveal, the containers were opened, and we put up big billboards behind them. They featured wild animals from the Natoons collection in the interiors of real apartments. People could also bring animals home from the zoo. This was possible because we discovered one more unusual media channel — empty cages! Signs on these cages encouraged visitors to find animals that they could not see in the cages using the Applaydu app. Now with Kinder Surprise Natoons and the Applaydu app, kids can bring home exotic animals from all over the world and parents will not mind! The campaign included: non-standard outdoor placements on the streets and at the zoo. Campaign was also supported on Kinder social media and it was featured on public pages on Instagram.
Credits
Advertising Agency:
GForce/Grey, Almaty, KazakhstanManaging Director:
Yuliya TushinaExecutive Creative Director:
Yevgeniy KostylevCreative Group Head:
Renata MuratovaArt Director:
Diana KorchevskayaCopywriter:
Adelya YermakovaDesigner:
Aigerim TursunovaAccount Manager:
Veronika FedossovaClient Service Director:
Anna KostylevaDate:
August, 2023
Ad of the day
Ad of the Day | JPMorganChase: Make Momentum Happen
9.0
Ad of the Day | Hitachi: Action for a Sustainable Future
9.8
Ad of the Day | Spud: Farmer
9.0
Latest News
Jul. 03, 2026
HAMLET Sign Rising Star Director Jasper de Maeseneer for Global Representation
International production company HAMLET have signed rising star director, and Gold You Director Award (YDA) winner, Jasper de Maeseneer to their roste
Sep. 10, 2024
test
VML has been awarded Global Network of the Year, Jung Von Matt Germany wins Global Agency of the Year and Omnicom is Holding Company of the Year