KFC: The Original Gamechangers

10.0

Media Type:

TV TV

Brand

brand

Agency

agency

Country:

Saudi Arabia

Industry:

Food

KFC has unveiled its latest campaign, "The Original Gamechangers," created by TBWA\RAAD as part of the "Play KFC" platform in collaboration with the Saudi Esports Federation (SEF). This initiative seeks to revolutionize the gaming scene in the Kingdom of Saudi Arabia by highlighting and supporting female gamers.

Credits

Advertising Agency:

TBWA \ RAAD

Managing Director:

Joe Lahham

Executive Creative Director:

Frederico Roberto

Strategist:

Ramez Rahal

Creative Director:

Rodrigo Scapolan

Senior Art Director:

Diogo Seibert

Date:

July, 2024