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Ketel One Botanical: Made to Cocktail

8.0

Media Type:

Brand

Agency

Country:

USA

Industry:

Alcoholic Drinks

The campaign, in partnership with creative agency Alto, encourages consumers to elevate their cocktail experience by celebrating those who know how to appreciate all of the ingredients of what makes it perfect: the setting, the people, the vibe and, of course, Ketel One. The artistic direction and style matched the “Made to Cocktail” direction through similar motifs like “Give me a cocktail with Ketel One Botanical,” stylish, aspirational characters, and a recognizably bold, cinematic aesthetic.