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Karhu: Karhu Lickalyzer
Media Type:
Outdoor
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Agency
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Industry:
Karhu – a Finnish beer brand, part of the Carlsberg Group – in this summer providing festival goers with an easy and effortless way to monitor their alcohol consumption on the go. With a built-in lickable alcohol meter in the festival wristband, anyone can monitor their blood alcohol concentration (BAC) level at any time.
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