JD Williams: Admit it, this Age Thing Suits You

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Media Type:

TV TV

Brand

brand

Agency

agency

Country:

United Kingdom

Industry:

Fashion

JD Williams challenges outdated stereotypes surrounding midlife women in an empowering new campaign for its SS24 collection, which takes us poolside with a cast of incredible, diverse models who are defying conventional wisdom and dressing according to their joy and attitude.

Credits

Advertising Agency:

House 337

Creative Director:

Lou Canham

Senior Art Director:

Emma Jordan

Copywriter:

Alex Holder

Strategy Director:

Laura Sammarco

Account Management:

Sarah Johnston, Rebecca Snaith, Hannah Thomas

Media Agency:

The 7 Stars/ Suzanne Morgan, Libby Foster, Emily Docherty

Agency Producer:

Lawrie McLintock

Photographer:

Marie Schuller

Director/ Production Co:

Marie Schuller

Producer:

Nancy Ryan

DoP:

Neus Olle

Editor:

Marie Schuller

Post Production:

No.8

Sound Design:

Virtual Sound

Head of Brand Marketing:

Esme Stone

Client Brand Team:

Donna Scully, Maisie Edgeworth

Date:

May, 2024